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Advisory Board

The ASP Summit and Key3Media Events has a history of unparalleled success. As we continue to look far ahead and explore the growing impact that the ASP industry will have on business, the ASP Summit Industry Advisory Board provides visionary insight in targeting new audiences, shaping the strategic direction of the ASP Summit, and developing new programs and dynamic new educational content. Thus, propelling the ASP Summit, Key3Media Events and our attendees to the cutting edge of the industry.

The ASP Summit Industry Advisory Board is comprised of the following highly respected industry authorities, and was founded to help to shape the ASP Summit conference series, and ensure its value to the industry:

Frank Bernhard

Managing Director
Omni Consulting Group

Frank Bernhard is a Managing Principal with Omni Consulting Group, LLP, and governs the practice management inside the firm's Telecommunications and Supply Chain client focus. he is a leading industry consultant and shares responsibility for guiding the research of technology decisions for major client and vendor organizations.

In his consulting work, Mr. Bernhard has designed enterprise-wide econometric strategies for government agencies, banks, software developers, and global telecommunication companies. His active lecture and client service schedules include frequent engagements throughout the United States, Canada, south America, and Europe. Mr. Bernhard contributes regularly for a number of publications, including America's Network, NEWS/400, telephony, Network Computing, Progressive MRO Distributor, and The Wall Street Journal - spanning a wide array of economic and technology issues for an international audience.

As a pioneer in knowledge and technology economics, he advises senior management and corporate counsel teams in specialized research of acquisition and valuation strategy issues.

Prior to joining the firm, Bernhard held executive positions with Anderson Consulting LLP, Deloitte & Touche Consulting Group LLC, and the IBM Corporation.

Chad Corneil

Founder and CEO

Chad is the vision behind Allidex, Inc., stemming from his early contributions towards the creation and realization of the ASP industry. He is a Chartered Accountant and has been involved with the consulting and deployment of advanced business management solutions for many companies.

Chad's career began as an auditor with Deloitte & Touche in Canada. Subsequent to that, he joined Great Plains Software to focus on project management of ERP implementations. He ultimately became Product Manager of Great Plain's hosting strategy, a precursor to the definition of the ASP industry.

Chad's proactive involvement in the formation of the ASP industry was instrumental to Great Plains and its Partner base, cementing the ERP vendor as an early visionary concerning new methods of delivering value to clients. Chad was elected to the BOD and Treasurer of the ASP Industry Consortium for the past 2 years and has developed strong relationships within the industry. He has real world experience in what is required to build and deploy next generation e-business strategies. Chad is a frequent speaker at ASP technology conferences in North America and Europe.

Roger Gallego

Senior Vice President Strategy and Corporate Development
FutureLink Corp. (The Application Utility Company)

Roger Gallego was the very first employee of Micro Visions, working under the company's founder. Now Senior Vice president, Mr. Gallego is involved in the strategic management of FutureLink as well as heading the Application Service Provider service offerings. Mr. Gallego spends many hours travelling the country educating people about the benefits of leveraging both server-based computing and ASP solutions. His vast technical experience has been invaluable in offering the customer both business and technical aspects of a complete solution.

Traver Gruen-Kennedy
Chief Strategist and Vice President, Strategy
Citrix Systems, Inc.

Traver Gruen-Kennedy is Chief Strategist and Vice President, Strategy at Citrix Systems, Inc., an S&P 500 and Nasdaq 100 company. A key member of the Citrix Strategy and Technology team, he reports to Citrix's Chairman and CTO with worldwide responsibility for strategic planning and partnering relationships in advanced communications and applications hosting markets.

A global technology leader, he is ranked by NetworkWorld magazine (along with Michael Dell and Bill Gates) as one of the "25 Most Powerful People in Networking". Earlier this year, he was recognized for his contribution to society and to the technology industry by being named a Technology Pioneer at the 2000 World Economic Forum in Davos, Switzerland.

Gruen-Kennedy is considered by many to be the "Father of the ASP industry". He was elected and serves as the Chairman of the ASP Industry Consortium, an international advocacy group formed, by 300 leading technology companies, to champion and set worldwide standards for the ASP (application service provider) industry. Frequently quoted, his views regularly appear in the Financial Times, Investor's Business Daily, Fortune magazine and in the televised global media such as CNBC and CNN.

During ITU-Telecom'99, at CERN in Geneva- the birthplace of the World Wide Web - Gruen-Kennedy shared his vision of The Future of the Web upon its 10th anniversary. Part of this vision is being realized today by the founding of an ASP Arbitration, Mediation and Dispute Resolution Center being created by the World Intellectual Property Organization (WIPO) in cooperation with the ASP Industry Consortium. In the near future, ASPs will be able to provide their customers with services through a single contract recognized by some 160 countries.

Prior to joining Citrix Mr. Gruen-Kennedy served as a consultant developing corporate strategies for technology suppliers Lucent Technologies, Sun Microsystems, Nortel, Teledesic and Xerox. Additionally, he developed IT strategies for enterprise clients L.L.Bean and Scott Paper Company. Earlier, he contributed to policy development and legislation with policy-makers including the ITU (International Telecommunications Union), the FCC (Federal Communications Commission), and the United States Senate.

Mr. Gruen-Kennedy is a graduate of Bowdoin College in Brunswick, Maine. He received specialized training in early-stage technology venture management at the Massachusetts Institute of Technology in Cambridge, Massachusetts. Traver and his wife Penny reside in Boca Raton, Florida and Kennebunkport, Maine, USA.

Richard A. Hronicek
President and CEO

Xevo Corporation

Richard A. Hronicek, Xevo's president and CEO, has over 20 years of experience in multiple facets of the network computing industry. He comes to Xevo from USinternetworking, a leading application service provider (ASP) specializing in ERP applications. As senior vice president and general manager of USinternetworking, Hronicek headed its highly successful Siebel business unit and, previously, helped build USi's west coast and Japan data centers. As a result, he knows first-hand the needs and goals of the ASP community. Hronicek has been a part of the Internet industry since its early, "pre-Mosiac" days. Capping an 18-year career with the Pacific Telesis (now SBC) organization, he founded Pacific Bell Internet Services, Inc. (PBI), in 1995 and served two years as its president and CEO. Under his direction, PBI launched its Internet service in 1996 and, as the fastest growing ISP in California, was named "ISP Start-up of the Year" by America's Network magazine. Previously, Hronicek led Pacific Bell's advanced service initiatives, developing marketing strategies for its online information and data communications services. In the process, he earned four industry awards for creating Pacific Bell's CalREN program to develop high-performance vertical applications, including video-on-demand. Hronicek also served as business development director of PacTel International (now Airtouch), focusing on the European mobile data communications market. Mr. Hronicek began his career developing network software for Bell Labs. Hronicek left Pacific Telesis in 1997 to become president and CEO of the Javelin Internet Group, which focused on the merge, acquisition and selling of Internet service providers. Hronicek earned his B.S. in computer science from Penn State University and his M.S. in computer science/computer engineering from Stanford University.

Paula Hunter

Chief Operating Officer

An early adopter of innovative technology, Paula Hunter remembers her college days of key punch cards on IBM mainframes and later selling "luggables", IBM's 27-pound laptops. Her interest in what she affectionately coins "the lunatic fringe of technology" was reflected in one of her early post-university jobs, at Digital, where she marketed molecular modeling and computational chemistry software to scientists who were amongst the avant-garde of testing and using technology. Paula's excitement about cMeRun is the entrée it will provide to the non-early adopters by enabling easy access to computing without requiring a user to have the technical savoir faire of a rocket scientist.

Paula is former General Manager of Eggrock Partners eCo-Solutions ASP Division. In her role, Paula was responsible for Sales and Marketing, Delivery, Engineering, and Operations within the ASP division. Eggrock Partners is a leading systems integration consulting firm and ASP.

Formerly Director of Solutions Marketing for Compaq Computer's Emerging Markets and Programs Business Unit, Paula developed Compaq's strategy and programs in the ASP market. She also managed programs for Thin Client Server Computing, and Streaming Media Solutions. At Digital Equipment Corporation, Paula sold outsourcing services in the pharmaceutical and petrochemical markets, and held a variety of product marketing, channel development, and solutions marketing positions.

Paula is one of the founders of the ASP Industry Consortium. She was elected Vice President and has a seat on the Board of Directors. She's also involved with local charities such as the Concord Council for the Aging. Paula holds a B.S. in Computer Information Systems from Bentley College and is enrolled in the MBA program at Babson College.

Doug Mow

Vice President of Product Management and Marketing

Qwest Digital Media Corporation

Doug Mow is Vice President of Product Management and Marketing for Qwest Digital Media Corporation. Mr. Mow is currently responsible for product management activity and strategic product direction. He oversees the product planning and development activity for services related to the production, management and distribution of rich media content. This includes, and is not limited to, digital asset management, digital rights management, ecommerce, video on demand, live webcast, and production and creative services.

Prior to Qwest Digital Media, Mr. Mow was the VP of Product Marketing and Strategy for Qwest Communications International, Inc. Mr. Mow is a former member of the Board of Directors of the ASP Industry Consortium and is a member of the Advisory Board of the ASP Summit. He has spent twenty years in the high tech industry working for software, consulting and telecommunications companies. He has managed sales, marketing, product development and consulting operations for companies such as Andersen Consulting, Cognos Corporation, Information Builders and Software AG.

Mary Nugent

General Manager, Service Provider Solutions

BMC Software

Mary Nugent is the General Manager, Service Provider Solutions for BMC Software, Inc. (Nasdaq: BMCS), the leading provider of e-business systems management. Ms. Nugent is responsible for corporate strategies and minority investments around the e-business and the ASP market. She is a registered CPA, and has 17 years experience in Public Accounting and Information Technology. Prior to joining BMC Software, she worked as an independent consultant for enterprises deploying mission-critical client-server technologies, and directed business development efforts for Logistics Solutions, an independent software vendor.

Ed Sperling


Sm@rt Partner

Ed Sperling has been a reporter and editor since 1978. Prior to starting Sm@rt Reseller - which has garnered 15 editorial, design and circulation awards since its launch in January 1998 - Sperling was senior executive editor of Computer Reseller News, overseeing the publication's entire news operation. Before that, he spent a decade as an investigative reporter covering crime and corruption in New York and New Jersey.

Gary Steele

Portera, Inc.

Mr. Steele has a broad range of experience in the computer industry. Prior to Portera, Mr. Steele served as the Vice President and General Manager of the Middleware and Data Warehousing Product Group at Sybase, Inc., an organization of over 350 people, spanning four geographies and generating $150M in revenue. In this capacity, he initiated and spearheaded all new Internet projects targeted at the enterprise. Mr. Steele's prior experience includes business development, marketing, and engineering roles at Sun Microsystems and Hewlett-Packard. He holds a BS degree in Computer Science from Washington State University.

Phil Wainewright
Founder and Managing Editor and ASP News Review

Phil Wainewright is founder and managing editor of, the world's premiere source of news and analysis for and about the application service provider (ASP) industry. Most of his output now appears in ASP News Review, a monthly paid subscription newsletter published from the site, and in special reports from the ASP News Review stable. He is also a frequent keynote speaker at major international conferences on the ASP phenomenon.

Phil first came to prminence as an authority on technology and market trends in the IT industry through his writing for UK and global IT titles. He continues to write on a freelance basis for selected titles.

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